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Interviewing Content Marketing Writers? 5 Things for Your Shopping List
Content Marketing Inst., 9/10/10 Face it, marketing managers: Whether the economy is humming or tanking, you’re going to spend about the same amount of effort to find and qualify professional writing...
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IAB publishes first native ad guidelines
MediaWeek [UK] The guidelines put native ads firmly in the same category as advertorials, and are designed to help consumers distinguish between editorial and paid content. According to the IAB and...
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